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Hey, Geico: Bring Back the Gecko

i Feb 17th by

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Eyes on Apes, a program of the Chimpanzee Sanctuary Northwest, pointed out this week that Geico’s latest commercials include a chimpanzee.

Please let the insurer know that chimpanzees — like the sanctuary’s now-retired Burrito — do not belong in entertainment.

The animated gecko we’ve all come to know as representing Geico is far more entertaining, and without the cruelty that comes with animals used in this industry.

A letter from the strangely named “American Humane Association” says it was on hand for filming and that the “monkey” and snake in the commercial were not harmed. Hmmm. Monkey?

Please email Geico’s executives (CEO Tony Nicely at tnicely@geico.com and Christine Tasher in public relations at gcorpcomm@geico.com) to let them know you prefer the gecko — and if you’re insured by Geico, let them know you will switch companies if they don’t stop airing the chimpanzee footage.

We can make a difference! Thank you to Eyes on Apes and to all of you for taking action!

Here’s a sample email:

Dear Mr. Nicely and Ms. Tasher,

After years of thoroughly enjoying the debonair gecko in your television commercials, I really lost heart at seeing a live chimpanzee representing your fine company earlier this month.
These animals often become research subjects or roadside zoo attractions when their “acting careers” are over, as a well-regarded chimpanzee sanctuary in Washington state knows too well. Here’s more information about that and other unsavory aspects of this trade.
I hope you’ll bring back the gecko, who’s so much more in line with Geico’s values.
Thank you,
Your Name Here