Silver-ish Lining to the Bird Flu Cloud

Apparently the bird flu scare in China has led to “significant” profit losses for Yum Foods, the parent company of Kentucky Fried Chicken.

Unfortunately we are still not talking profit losses that will require the closing of all KFCs worldwide (take a moment to daydream about that…), but something in the order of $120 million in just three months, with more expected this year. Before you decide to kick back and get out of the activism business, after a campaign to somehow reassure customers that KFC is “high-quality food” Yum is STILL planning to open seven hundred new KFCs across China this year.